Swaziland was strongly represented at 100% Design and Crarft+Create in Johannesburg earlier in August!
The hand craft industry in Swaziland has a long tradition of co-operation. It started with a handful of companies, who all had similar social missions. These companies came together to found Pure Swazi, and later Swaziland Fair Trade (SWIFT). Since the inception of SWIFT in 2010, the industry has grown to new strengths where we see new companies growing and taking shape. Whilst the older and established companies are pushing the boundaries of handcraft and design.
At 100% Design there is a special show case called 100 beautiful things. Swaziland was strongly represented here, with six companies being selected to showcase their products!
Ngwenya Glass, Gone Rural, Tintsaba, Rosecraft Weaving and Baobab Batik shared a stand at 100% Design, sponsored by Swaziland Fair Trade. Before the show representatives from the companies came together to plan the look and feel of the stand. As a result of this co-operation we are able to share all our stories with the visitors to the stand, and support each other.
At the same time as we were at 100% Design SWIFT had a stand at Craft+Create, where the smaller handcraft businesses were represented. In total 12 artisans attended the show, giving them a unique opportunity to do market research and to get feedback on their products from a Johannesburg based audience.
A big thank you to SWIFT for supporting us to attend the show!